Looking for starting paid digital ads, we provide comprehensive solutions with analytical tracking and insights.
Paid advertising also known as search engine marketing requires a strategy before you start off choose the right mix of:
- Display Ads or Banner Ads - can be purchased through pay per click model or displayed for a certain period of time. Google, Bing or Yahoo choose as per your budget.
- Text Ads - found on the Google search page is less expensive targets more relevant customers.
- Social advertising ads - combine text and display elements these are targeted based on user preferences, location and demographics. Facebook, LinkedIn are two of the best options to start with.
- Direct Buy - additional display ad opportunities allow you to “rent” space on a website or a blog for a fixed cost.
What should a small and medium business expect to spend on an online advertising/PPC campaign?
- CTP recommends low budgets for search advertising, Google AdWords campaigns, Bing or Yahoo.
- The right set of keywords for your pay-per-click advertising accompanied by very effective ad copy or landing page for internet advertisements.
- A/B testing to optimize user experience of your landing page & find what works best for your business.
- Conversion rate optimization to increase your leads, and sales from existing traffic.
It is crucial to track your actual conversions to give you the best returns. Google Analytics is a must have when it comes to online ad buying.